Breckenhill

Whether your needs are for contracted or permanent resources, or that highly qualified executive to lead your organization, Breckenhill has the right certified professional for you!

Business Development Objectives, Responsibilities & Capabilities
July 10, 2014

Andrew (Andy) Oliver Andrew (Andy) Oliver
President and Managing Partner
The objectives of business development have not changed: building relationships, attracting new customers, opening new markets, and business growth.  But the strategies, execution, areas of knowledge, and skills required include new approaches to content, programs, and tools. Specifically a business development leader has the following responsibilities:
  • Defining the business you are in and how to position it in your market
  • Identifying customer pains and needs
  • Articulating your value proposition against those pains and needs
  • Understanding what your customer wants to know at each decision stage during their procurement process
  • Prioritizing how to use customer intelligence to connect with your markets and generate more business
  • Evaluating and reporting on your company's performance

These are key areas of focus and if executed properly, the client will beat a path to your door time and time again.